PRojects

Client: George P. Johnson Experience Marketing

Role: Safety & Security Lead

Dreamforce - San Francisco, CA - 2016 to present

Dreamforce is the largest annual tech conference in the world with over 170,000 registered participants and 13+ millions viewers online. This four-day conference brings together the entire Salesforce community with world-renowned guest speakers and over 2,700 breakout sessions in 11 venues.

TrailheaDX - San Francisco, CA - 2016 to present

TrailheaDX is the ultimate developers conference bringing together over 15,000 of Salesforce’s Trailblazers for this annual playground for education, networking and fun.

Connections - Chicago, IL - 2019 to present

Connections conference brings together the Marketing, Sales, and Service sectors for Salesforce with approximately 25,000 attendees.

Salesforce Virtual Keynotes - 2020 to 2021

Salesforce has created regular keynotes with CEO Marc Benioff and the Executive Team to offer direct communication with partners and customers while in-person meetings are on hold due to Covid-19. These keynotes average over 10 million views.

06/23/21: TrailheaDX (early planning)
06/02/21: Connections (early planning)
03/24/21: Success From Anywhere World Tour: Washington, D.C.
02/09/21: Success From Anywhere World Tour: Singapore
12/02/20: Dreamforce2You (DF2U): San Francisco

Google Cloud NEXT - San Francisco, CA - 2019 to 2020

Google Cloud NEXT is a three-day conference with over 30,000 attendees that dives deep into Google cloud technology through keynotes by top industry leaders, hands-on trainings, 500+ breakout sessions, and plenty of opportunities for networking.

ServiceNow KNOWLEDGE - Orlando, FL - 2018

ServiceNow KNOWLEDGE 2018 featured over 400 sessions customized for 13,000 attendees at the Orlando Convention Center plus a private evening bash at Universal Studios Orlando.

Responsibilities of role:
- Overall management, oversight and communications for security & safety process including crowd management
- Work with the in-house client security teams and their consulting partners to standardize security & safety protocols throughout the program for both staff and attendees that often includes a dozen separate production companies and hundreds of vendors.
  1. These protocols involve crowd management, security operations, access control/badging, intelligence gathering, and everything in between.
- Handle logistics to communicate protocols to everyone involved as well as project manage the core security & safety team of up to 300 and extended team of up to 1,200.
- Primary budget owner including managing change control for security budgets of up to $4MM
- Serve as primary liaison with production teams (GPJ and various agency teams) as well as client teams to ensure the Security & Safety program is top of mind
- Drive operational readiness for all crowd safety and security initiatives
- Collaborate with event technology and registration teams on access control measures including badging and access coding.
- Report on any potential issues that could impact crowd safety, attendee security, brand protection, and asset protection during the conference

Client: SILENT HOUSE GROUP

Role: Producer

41 Forever: Dirk Nowitzki Jersey Retirement - Dallas, Texas - January 5, 2022

Produce the jersey retirement ceremony for Dallas Mavericks legend Dirk Nowitzki at American Airlines Center in Dallas, Texas. Manage project from concept to completion including logistics of a 10-minute change-over from end of the Dallas Mavericks/Golden State Warriors basketball game to the ceremony.

Client: Stratoscope

Role: Producer - Logistics, Covid-19 Onsite Management

NCAA Championships - Nationwide - 2021

The NCAA administers 90 championships in 24 sports for its member institutions. Facing the potential challenges of Covid-19, NCAA partnered with Stratoscope to establish centralized operations for this year’s championships that includes creating guidelines, tactical execution, contact tracing, and strategic situational awareness with an Operations Center staffed with key stakeholder representation.

Responsibilities of role:
- Create internal communication system for Onsite Coid-19 Managers (OCOM) and NCAA Championships leadership team
- Managed Covid-19 state-by-state protocol tracking

Client: Two River Pictures

Role: Executive Producer - Broadcast Services, Keynote, & Entertainment

Palo Alto Networks IGNITE Security Conference - Virtual Program - 2020

Palo Alto Networks’ IGNITE ‘20 was the first time this popular cybersecurity conference was a fully digital experience with the goal of bringing 10,000+ customers, partners and prospects together from around the world. The final tally was above and beyond expectations with 35,000 attendees.

Responsibilities of role:
- Management of all assets for broadcast including pre-production, recording, editing of key sessions, tracking CDN with streaming partner delivery to platform team
- Keynote session speaker logistics including content development (guest speaker selection), rehearsals, and pre-recorded content production
- Executive Producer for 5-day keynote session video shoot with leadership and entertainers
- Entertainment logistics project management

Client: August Jackson

Role: Content Producer, Higher Education

University of California, Irvine - UCI Brilliant Futures Kick-Off, Irvine, CA - 2019
University of Pennsylvania - A Greater Penn State Kick-Off, State College, PA - 2018
- Managed content between client/university presenters and AJ’s creative, graphics, and production teams for reception portion of fundraising kick-off programs
  - Scheduled initial speaker briefing call to explain program and explore story ideas
  - Monitor presenter materials received
  - Distribute brief to summarize program elements
  - Deliver proofs
  - Confirm onsite participation logistics
- Created and tracked deadlines
  - Used Monday.com for internal team deadlines
- Create show flows for production team and event briefs for presenters
- Managed presenters onsite including load-in/out

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Role: Live Broadcast Producer

AbbVie Metabolics & GIC Franchise - National Sales Meeting - Gaylord Texan Resort & Convention Center, Grapevine, TX - 2017
- Produced 10 live broadcast sessions presented to the Metabolic & GIC franchise national sales meeting attendees over the two-day internal meeting
- Collaborated with each presenter on targeted content and internal communications
- Facilitated and tracked all facets of production including script writing, custom graphics for each broadcast, and onsite technical requirements (equipment, props, make-up, etc)
- Created shoot schedule
- Oversaw onsite execution and production team

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Role: Speaker Support Producer

Abbott Vascular National Sales Meeting - Hyatt Regency, Chicago, IL - 2016
Astellas Fall Leadership Form, Hospital Transplant Franchise - Hyatt Regency, Huntington Beach, CA - 2015
- Liaison between clients, producers, production managers, graphic artists and graphics operators
  - Interacted with senior leaders to create impactful keynote presentations
  - Collaborated with branding and creative teams to streamline messaging
- Coordinated graphic presentations for presenters with creative directors and graphics team to ensure correct direction of presentations is executed
- Directed technical production teams on presentation execution
- Managed speaker preparation including scheduling/facilitating rehearsals and speaker coaching

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Role: Executive Producer, Corporate Team Building

AbbVie HCV Franchise Launch Team Building Event - Rainier Beach Urban Farm & Wetlands, Seattle, WA - 2017
- Designed and executed a custom give-back program for 240 participants for AbbVie’s HCV franchise
  - 11 custom projects at Seattle’s largest 10-acre urban farm
  - Nearly 600 hours of work during 2-hour program
  - Over 12,000 families served by volunteer work
- Researched and vetted appropriate non-profit partners to accommodate corporate giving goals and size of group
- Coordinated schedules, floor plans, supplies, staff, transportation, food & beverage, and generous corporate gifting to community

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Role: Executive Producer, Internal Corporate Communications Plans

Led a team made up of channel specialists and storytellers to develop impactful and creative communication for broad and varied audiences

UCB Neurology Internal Communications Plans - 2015-2016
UCB Immunology Internal Communications Plans - 2015-2016
- Worked collaboratively with executive leaders and cross-functional partners to tell franchise story internally
- Worked strategically to develop franchise narratives and develop communication plans to deliver them across the franchise via digital channels, live events or a combination of both
- Developed strategies and campaigns to drive understanding of and commitment to company-wide initiatives and priorities
- Conducted research and analysis to understand what drives attention and developed channel strategies to deliver important messages to their audiences

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Role: Graphics Manager

AbbVie National Sales Meeting - Caesar’s Palace & Planet Hollywood Hotel, Las Vegas, NV - 2013
- Oversaw the planning process of graphics for AbbVie’s National Sales Meeting includes working closely with 18 franchise teams mapping out the key dates to ensure all teams are meeting deadlines
- Onboarded all graphics personnel
- Collected video and key art needs for presentations, streamlining timelines and milestones, gathering onsite production requirements, and creating asset lists with schedules
- Ensured quality control and continuity of messaging across all teams
- Tracked all finances for graphic hours and communicated the status back to each franchise lead to minimize any overages.
- Collaborated with the Event Management team to ensure transition of assets and graphics support for rehearsals and onsite purposes was coordinated with the needs of each presenter in mind

Client: David Michael Productions

Role: Executive Producer, Main Stage

Philips International Meeting - Amsterdam Netherlands - 2018

Regional European conference for the Sleep Respiratory Care franchise of Philips Respironics. Lead numerous keynotes, breakout sessions, and awards ceremony in main meeting room for 250 attendees

Client: ABC National Television Ad Sales

Executed various integrated marketing initiatives for ABC National Television Ad Sales group.

Role: Executive Producer

Lexus Oscar Viewing Party - SLS Hotel, Beverly Hills, CA - 2015
Mercedes-Benz Oscar Viewing Party - Four Seasons Hotel, Beverly Hills, CA - 2014
- Created and delivered custom entertainment marketing events
- Oversaw event from concept to completion including design, production, and staffing
- Collaborated with ABC National Ad Sales team to achieve 100% client satisfaction and develop onsite sponsorship tie-in opportunities
- Garnered national media coverage
Mountain Dew/Modern Family Block Party - Private Residence, Petaluma, CA - 2011
- Produced block party inspired by ABC’s hit comedy Modern Family as part of a Mountain Dew integrated marketing campaign
- Managed contest winners and prize fulfillment
- Contracted and managed vendors and staff
- Delivered program within budget

Client: JAM ENTERTAINMENT & CREATIVE SERVICES LLC

Role: Integrated Marketing Manager, Sponsorship Fulfillment

Chicago Gourmet - Millennium Park, Chicago, IL - 2011
Chicago Gourmet is the city’s premier fine dining food festival, presented annually by Bon Appetit magazine.
- Managed over 15 premier sponsors and their respective agencies from advance through post-show
- Coordinated all sponsor activation production and onsite needs
- Managed all sponsor deliverables
  - Physical presence/set-up
  - Signage
  - Private events within the festival
  - Gift bag participation

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Role: Headline Talent Production

NAFEM - ZZ Top, Orlando, FL - 2013 (pre-production only)
The North American Association of Food Equipment Manufacturers (NAFEM) annual conference brings together over 20,000 buyers and suppliers. Jam was hired to provide talent acquisition and production for their featured evening event.