Senior Event Leader | Global Event Strategy & Portfolio Management | Executive Producer

Nicole
Boland

PROFESSIONAL SUMMARY

Senior event and experience leader with 20+ years driving the strategy, portfolio management, and execution of global corporate and technology events for Fortune 500 organizations. Expertise in building high-performing teams, leading complex multi-program portfolios, and delivering creative, operationally excellent experiences for audiences ranging from intimate executive programs to 60,000+ attendee global conferences.

Trusted partner to senior leadership across Marketing, Sales, Product, Communications, and Operations. Known for translating business objectives into high-impact event experiences that strengthen customer engagement, brand loyalty, and community — and for building the operational frameworks that allow complex programs to scale.

professional Experience

George P. Johnson Experience Marketing I Executive Producer

2023 – Present

Lead strategy, planning, and execution of large-scale global corporate, customer, and technology events for Fortune 500 clients including Salesforce, Google Cloud, Workday, Adobe, and Twitch.

• Partner with senior stakeholders across Marketing, Sales, Product, Communications, and Operations to align event strategy with business goals including customer engagement, product education, and partner ecosystem growth

• Lead and direct cross-functional teams of 20+ internal staff and 300–1,200 contractors across global programs, maintaining high standards of execution

• Oversee all aspects of event production including creative development, venue sourcing, vendor strategy, contract negotiation, and on-site delivery

• Own end-to-end attendee experience including registration strategy, crowd flow, and executive engagement

• Manage and reconcile event budgets up to $15M, overseeing vendor contracting, financial forecasting, and post-event reconciliation

• Lead post-event analysis including KPI measurement, stakeholder feedback, and ROI evaluation to inform future event strategy

• Provide security and operational risk leadership for complex multi-venue environments — an integrated component of large-scale event delivery for clients including Salesforce Dreamforce (2016–present), Google Cloud NEXT, Workday Rising, and ServiceNow Knowledge

Select Programs: Salesforce Dreamforce • Google Cloud NEXT • Workday Rising • Adobe MAX • TwitchCon Rotterdam • Pokémon World Championships

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Team Boland Productions, Inc. | Executive Producer & Project Manager

2011 – 2023
Founded and led a production company for over a decade, delivering global corporate events, executive leadership programs, and internal communications experiences for Fortune 500 organizations. Built and managed cross-functional teams across multiple concurrent programs while maintaining full ownership of strategy, budget, and client relationships.

Highlights of Experience:

Executive Production & Broadcast Leadership

• Dirk Nowitzki Jersey Retirement (Silent House Group) — Dallas, TX
  Produced the live jersey retirement ceremony at American Airlines Center, managing a rapid transition from NBA game to ceremony broadcast.

• Palo Alto Networks IGNITE ‘20 (Virtual, Two River Pictures)
  Executive Producer for the virtual IGNITE conference, exceeding 35,000 attendees worldwide. Oversaw keynote video production, speaker content development, and entertainment logistics.

• NCAA Championships (COVID-19 Operations) (Stratoscope) — Nationwide
  Produced and managed COVID-19 onsite safety logistics for NCAA events across the country, developing internal communications systems and protocol tracking.

Content Development & Corporate Communications

• University of California, Irvine & University of Pennsylvania (August Jackson)
  Content producer for higher education fundraising kick-offs, managing presenter content development and show flows.

• AbbVie Metabolics & GIC National Sales Meeting — Grapevine, TX
  Produced 10 live internal broadcast sessions for franchise sales teams.

• Abbott Vascular & Astellas Leadership Meetings
  Speaker support producer for senior executive presentations and keynote sessions.

• UCB Neurology & Immunology Communications
  Developed internal franchise narratives and communication plans to align employee engagement with strategic goals.

Experiential Marketing & Entertainment Production

• ABC National Ad Sales Sponsorship Events
  Executive Producer for Lexus Oscar Viewing Party, Mercedes-Benz Oscar Viewing Party, and Mountain Dew/Modern Family Block Party.

• Chicago Gourmet Festival (Bon Appétit / JAM Entertainment)
  Managed major sponsor activations and fulfillment for Chicago's premier fine dining festival.

• Philips International Meeting — Amsterdam, Netherlands
  Executive Producer for keynote and breakout sessions for Philips’ Sleep Respiratory Care European conference.

• Headline Talent Production
  Produced events featuring Sir Paul McCartney, John Mellencamp, and ZZ Top.

Safety & Security Leadership | Large-Scale Conferences

• Dreamforce, TrailheaDX, Connections (Salesforce) — San Francisco, CA & Chicago, IL
  Supported safety and security operations for Salesforce’s largest events with up to 170,000 attendees.
  Managed security teams of up to 1,200 staff, standardized security protocols across multiple agencies, and controlled security budgets up to $4MM.

• Google Cloud NEXT — San Francisco, CA
  Provided security consulting and operational oversight for Google’s flagship cloud technology conference with 30,000+ attendees.

• ServiceNow Knowledge — Orlando, FL
  Assisted in security operations for 13,000 attendees at ServiceNow’s user conference at the Orange County Convention Center.

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Jam Entertainment & Creative Services, LLC | Director of Production, Director of Los Angeles Office, Project Manager, Event Coordinator

2000 – 2011

Led West Coast operations and event production for a national entertainment and corporate events agency, delivering large-scale programs for Fortune 500 clients across technology, media, and consumer brands.

• Directed end-to-end production of corporate events, employee programs, executive experiences, and branded sponsorship activations for clients including ABC Television, Kraft, Fox, Yahoo! Music, and Universal Music Group.

• Managed cross-functional internal teams and external vendors across creative, production, and operational disciplines on multiple concurrent programs.

• Negotiated and managed headline talent including Aretha Franklin, Billy Joel, Stevie Wonder, and Elton John.

• Oversaw event budgets up to $10M while delivering programs on time and within scope.

• Partnered cross-functionally with Marketing, HR, Communications, and Operations teams to align events with business goals

Select Programs: ABC Television Ad Sales Events • Chicago Gourmet Festival (Bon Appétit) • Philips International Meeting, Amsterdam • Fortune 500 Corporate & Leadership Conferences

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HS Communications I Director of Production
2003 – 2004

Oversaw West Coast event production for celebrity-driven brand marketing programs at the Sundance Film Festival and major awards events for clients including Motorola, Xbox, and Mercedes-Benz.